Digital marketing is taking center stage at present, with businesses globally shifting their marketing from the physical realm to online platforms. Every business from a Startup to an enterprise, needs to get a digital marketing strategy right if it is to succeed. Calicut (Kozhikode), equally abounds in vibrancy in the state of Kerala, India. The demand for digital marketing practitioners is high since Calicut’s business area is undergoing transformation toward alternative business models.

In this article, we will look a little more in-depth at the role Digital Marketing Strategists would play in Calicut, the major services rendered by them, and the possible opportunities for business growth through digital marketing in the area.

They also could be termed an ultimate goal other than Internet marketing-Simply defined-a Digital Marketing Strategist is one who creates, runs, and manages an online marketing campaign for a business or brand. The person in this position will work towards attracting online traffic, increasing brand visibility, and increased conversions through various digital media and channels. Digital marketing invariably calls for expertise in search engine optimization (SEO), social media marketing, content creation and strategy, email marketing, and paid advertising.

A digital marketing strategist would be involved in some aspects of crafting campaigns that are culturally relevant to either a local or global audience for a business in Calicut. This enables them to penetrate the digital noise when building a loyal customer base and indeed the ultimate prospects for profits to businesses becoming increasingly digital in nature. 

A Digital Marketing Strategist in Calicut. The Definitive Guide

In the present-day digital age, businesses across the globe are veering toward online platforms for the marketing of goods and services. Whether it is a startup or an established organization, the role of a digital marketing strategist is crucial for establishing itself in the market. Calicut (called Kozhikode) in Kerala, India, is no different. As the business landscape of Calicut keeps evolving, the role of a digital marketing strategist has risen to new importance.

This article will discuss what a digital marketing strategist does in Calicut, the most important services offered by them and the opportunities for businesses for digital growth.

What is a Digital Marketing Strategist?

A digital marketing strategist is an expert who promotes a product or service through online platforms. Their focus is to drive online traffic and improve visibility, thereby increasing conversions via various digital channels. This involves getting into the nitty-gritty of specific elements like SEO, SMM, content generation, email marketing, and paid advertising.

For the organization operating in Calicut, this is pertinent, for the digital marketing strategist helps develop campaigns keeping the regional and international audience in mind. With a little careful consideration, these strategies help businesses break the digital noise and create a loyal customer base, which will ultimately lead to an increase in revenue.

Increasing Significance of Digital Marketing in Calicut

In the past ten years, the way businesses have operated has changed in Calicut. With Kerala consistently heralding itself as among the top in terms of internet penetration and e-commerce, Calicut itself has become the hub of digital marketing services. The rise of startups, e-commerce platforms, and SMEs has forced the demand for such trained digital marketers to a never-before-seen height. 

The following are some reasons why digital marketing is getting a huge popularity in Calicut.

1. High Internet Penetration: Kerala, with a pretty good percentage of its population using smartphones and digital devices, holds one of the highest rates of internet penetration in India. As this provides a big opportunity for businesses to reach out and engage their customers, many companies are adopting digital marketing channels.
2. Evolution of E-Commerce: During the last few years, Calicut has witnessed an immense growth concerning e-commerce since many local businesses have launched their online platforms or partnered with much larger players of national e-commerce. Digital marketing is the core of these online businesses’ growth, where SEO, paid ads, and social media campaigns play a crucial role in achieving visibility and driving traffic and sales.
3. Tech-Savvy Population: With an educated and change-generating population, people in Calicut are active on social media, blogs, etc. Digital marketing becomes an indispensable tool for much business seeking effective audience engagement.
4. Cultural Relevance: A Digital Marketing Strategist in Calicut should be well aware of the local culture, language, and tastes of the local populace. A personalized and culturally relevant marketing strategy is a nuanced approach for building a fort with quality connections with the local audience.  

Key Responsibilities of a Digital Marketing Strategist in Calicut

1. Create a Global Digital Strategy

A Digital Marketing strategist creates a strategy for marketing based on the client’s business goals. This includes assessing the company’s target audience, market trends, and competition and designing a marketing strategy for maximum ROI. The strategy will touch digital marketing channels ranging from SEO and social media to email marketers.

2. SEO (Search Engine Optimization)

SEO is a very dynamic business vertical and one of the digital marketing techniques a strategist in Calicut used for improving ranks and search engine visibility. 

Conclusion

Digital marketing has become an integral part of the growth of business in Calicut. A Digital Marketing Strategist plays a very crucial role in building online presence, connecting and engaging with audiences and finally driving sales. From SEO, social media marketing, content creation to paid ads, a strategist’s expertise helps ease the conflicts in this specific domain and allows the businesses to achieve their marketing goals effectively.

For every business in Calicut, venturing directly into digital marketing is not an option, but an aspect that acts as a necessity. As the city continues to grow digitally, so will opportunities present themselves for companies and digital marketing strategists to achieve success and thrive.