About
I’m Lubnas, a digital marketing strategist in Calicut certified practitioner and graphic designer with BA Sociology from Calicut University. I bring creativity, strategy, and social awareness to the world of digital marketing. With practical knowledge of SEO, social media marketing, Google Ads, Meta Ads, and content creation, I assist businesses in building their online reputation and reaching the right audience.
I’m proficient in tools like Adobe Photoshop, Adobe Illustrator, Canva, and Meta Business Suite, enabling me to craft visually compelling and results driven marketing campaigns. My passion lies in using smart digital strategies to deliver real impact, drive engagement, and achieve measurable growth.
What is Digital Marketing
Digital marketing is the process of selling products, services, or brands using digital technologies and channels. It involves using online channels like search engines, websites, social media, email, and mobile apps to connect and engage with target audiences.
Digital marketing differs from traditional marketing in that it provides real-time engagement, measurable outcomes, and granular audience targeting. Businesses use digital marketing to increase customer conversion, traffic, leads, and awareness.
Benefits Of Digital Marketing
Wider Reach
Targeted Audience
Cost Effective
Measurable Results
Faster Engagement
Mobile Friendly
Builds Brand Reputation
Easy to Adjust
Service
SEO
Search Engine Optimization is the process of improving a website’s visibility in organic search engine results. The goal of SEO is to help a website appear higher on platforms like Google, so that more people can find it when searching for relevant keywords. It involves a combination of technical practices, content strategies, and off site efforts that make a website more appealing to both search engines and users.
SMM
Social Media Marketing is the process of using social media platforms to promote a brand, product, or service, connect with audiences, increase visibility, and drive business growth. It involves creating and sharing content on platforms like Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and Pinterest to engage users, build brand awareness, and achieve marketing goals.
SEM
Search Engine Marketing is a form of digital advertising that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid ads. SEO which focuses on organic rankings, SEM uses pay-per-click (PPC) advertising mainly on platforms like Google Ads and Bing Ads to appear at the top of search results when users search for specific keywords.
Email Marketing
Email marketing is a digital marketing technique that entails sending emails to a list of recipients in order to advertise goods, services, or content, foster connections, and increase client engagement and sales. It is one of the most cost-effective and personalized marketing channels used by businesses to communicate directly with their audience.
Graphic Design
My Skill
Blog
Mastering a single skill is not enough to become a digital marketing strategist you also need to understand the entire digital ecosystem and know how to connect the dots to accomplish business objectives. To help you on your journey
Certification
![pngwing.com (7)[1]](https://lubnass.com/wp-content/uploads/2025/06/pngwing.com-71-150x150.webp)
![pngwing.com (8)[2] (1)](https://lubnass.com/wp-content/uploads/2025/06/pngwing.com-82-1-150x150.webp)
F.A.Q.
In today’s digital age, most consumers are online. Digital marketing allows you to reach a wider audience, target specific demographics, measure your campaign effectiveness accurately, and often provides a higher ROI compared to traditional marketing methods. It’s essential for brand visibility, lead generation, and customer engagement.
The timeline for results varies greatly depending on the strategies employed, industry, competition, and budget. Some tactics like paid advertising can show quick results, while others like SEO and content marketing build momentum over several months. We aim for sustainable growth rather than quick fixes.
Most of online experiences begin with search engines.. SEO ensures your website appears prominently when potential customers are searching for products or services you offer, driving organic (unpaid) traffic to your site and increasing brand awareness.
Organic search results are unpaid listings that appear based on their relevance to a search query, determined by search engine algorithms (SEO). Paid search (PPC) involves bidding on keywords to display ads at the top or bottom of SERPs.
PPC (Pay-Per-Click) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. It allows you to quickly appear at the top of search results, display ads on websites and social media, drive targeted traffic, and generate leads or sales.
What Our Clients Say
Absolutely thrilled with Lubnas They boosted our online presence and delivered real results fast. Highly recommend.
Shahanul Nisham
Finally, a digital marketing team that delivers. Lubnas simplified our strategy and achieved incredible ROI for our ad spend. They just get it
Juraij
Efficient, effective, and truly insightful. Lubnas dramatically improved our search rankings and overall web performance. A top-tier agency